Editorial team

double opt in

What is Double Opt-In and should you care?

If you have kids, you’ve probably told them several times: think before you speak. The idea is simple and it’s a basic principle of communicating with other people – before you say something, try to imagine how your words will...

email opt in tricks

16 Opt-In Tricks To Grow Your Email List

Building an email list is what smart business owners do. After all, you need some way to convert short-lived traffic into lasting relationships. How else will you maintain direct communication with prospects and customers? There are a few important...

ab testing email

Email A/B Split Test – let the best one win

It is no secret that people scanning their inboxes only give 1 – 2 seconds for each email to even consider if they want to open these emails or trash them without opening. What does this mean to email marketer? It means that you need to learn...

discoverly user

Discoverly – everything you need to know

Discover.ly is a recently trending software that takes social contact info and shows it alongside the online profiles you would normally see. You can reveal and save these profiles and the tool is meant for job hunters, sales, recruitment...

ignore emails

Why no one is reading your emails

Why no one is reading your emails? Delete … delete … delete. We all do it — delete emails without even opening them. There’s never any guilt involved.That’s until you realize the same thing is happening to your own emails. Before launching...

supression list email newsletters

What is a Suppression List?

A suppression list is a list of contacts that are not used for sending email marketing messages and newsletters. A suppression list is a default feature in each email marketing tools and helps comply with the CAN-SPAM Act.A suppress list is often...

marketing pros email subjectlines

Marketing pro’s share their best subjectlines

Someone in your audience is probably checking her email as we speak. You only have seconds to grab her attention with an engaging email subject line. The headlines of email marketing play an important role in whether or not your emails get opened...

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