Once you’ve decided to integrate email marketing into your overall advertising campaign, you certainly want to get your money’s worth.While it’s tempting to buy email lists to supplement the list you’re generating from your...
Building an email list is what smart business owners do. After all, you need some way to convert short-lived traffic into lasting relationships. How else will you maintain direct communication with prospects and customers? There are a few important...
Imagine you can reach thousands of potential customers that are interested in you at the click of a button. At one point that was considered a miracle. But once you learn to build an opt-in email list, this will be your reality. Every business needs...
Email marketing mistakes are almost impossible to hide. When you send an email, every oops can be spotted by every customer that opens the emails.So to be sure you are not, it is important to follow an email marketing checklist so the final draft is...
Welcome to the Modern Mom Series, the official launch of the Better Email Project. This series is dedicated to sharing email marketing wisdom, inspiration, and best practices from tech-savvy moms who balance motherhood with the insanely...
Have you ever thought to yourself: “hmm… these readers are opening my emails and engaging with my content. Maybe I should target some of them and personally follow up?” Problem is, in the past, this was a very time intensive...
A suppression list is a list of contacts that are not used for sending email marketing messages and newsletters. A suppression list is a default feature in each email marketing tools and helps comply with the CAN-SPAM Act.A suppress list is often...
Email marketing is essential to a successful online marketing strategy. In fact, email marketing has an ROI of over 3800%. Unfortunately, it’s easy for new marketers to make a deadly mistake that can crush their email marketing program...
You probably aren’t a fan of people who visit your website, take a look, and leave. You want some way to keep in touch with visitors and email is still the best option. Smart business owners and bloggers have been enticing visitors to...
You spend hours writing copy for an email, and then.. your readers don’t even want to read them? Frustrating! Getting good results and measurable ROI on your email marketing efforts is key to your business. Your readers demand engaging copy...
