Have you ever thought to yourself: “hmm… these readers are opening my emails and engaging with my content. Maybe I should target some of them and personally follow up?” Problem is, in the past, this was a very time intensive...
A suppression list is a list of contacts that are not used for sending email marketing messages and newsletters. A suppression list is a default feature in each email marketing tools and helps comply with the CAN-SPAM Act.A suppress list is often...
Email marketing is essential to a successful online marketing strategy. In fact, email marketing has an ROI of over 3800%. Unfortunately, it’s easy for new marketers to make a deadly mistake that can crush their email marketing program...
You probably aren’t a fan of people who visit your website, take a look, and leave. You want some way to keep in touch with visitors and email is still the best option. Smart business owners and bloggers have been enticing visitors to...
You spend hours writing copy for an email, and then.. your readers don’t even want to read them? Frustrating! Getting good results and measurable ROI on your email marketing efforts is key to your business. Your readers demand engaging copy. They...
What is Discoverly? Discover.ly is a sales intelligence software. It scrapes social media profiles and shows you matching profiles on other platforms. Save and export profiles on interest. This tool is well suited for job hunters, salespeople...
The holiday shopping season is well underway and nothing screams holiday spirit like $7+ billion in online sales from Thanksgiving through Cyber Monday. Shoppers who want to avoid kicking and screaming went to their digital devices and racked up...
If you look around in any public room, you’ll see people glued to smartphones, all the faces tilted town towards phone screens, eyes scanning. Likely, catching up, quickly scanning Facebook, memes, news, sound bites, or their emails. With limited...
It is no secret that people scanning their inboxes only give 1 – 2 seconds for each email to even consider if they want to open these emails or trash them without opening. What does this mean to email marketer? It means that you need to learn...
Transactional email is automated email that is triggered by a service application, not an email marketing tool. Anything can be the trigger that prompts the sending: interactions, date of renewals, changes or updates in preference. Transactional...