What is Discoverly? Discover.ly is a sales intelligence software. It scrapes social media profiles and shows you matching profiles on other platforms. Save and export profiles on interest. This tool is well suited for job hunters, salespeople...
The holiday shopping season is well underway and nothing screams holiday spirit like $7+ billion in online sales from Thanksgiving through Cyber Monday. Shoppers who want to avoid kicking and screaming went to their digital devices and racked up...
If you look around in any public room, you’ll see people glued to smartphones, all the faces tilted town towards phone screens, eyes scanning. Likely, catching up, quickly scanning Facebook, memes, news, sound bites, or their emails. With...
It is no secret that people scanning their inboxes only give 1 – 2 seconds for each email to even consider if they want to open these emails or trash them without opening. What does this mean to email marketer? It means that you need to learn...
Transactional email is automated email that is triggered by a service application, not an email marketing tool. Anything can be the trigger that prompts the sending: interactions, date of renewals, changes or updates in preference. Transactional...
If you have kids, you’ve probably told them several times: think before you speak. The idea is simple and it’s a basic principle of communicating with other people – before you say something, try to imagine how your words will...
One of the most important email marketing best practices is to write a good subject line. After all, your subscribers have a short attention span and will spend no more than 2 seconds to decide if they want to open your email or send it to the trash...
Why no one is reading your emails? Delete … delete … delete. We all do it — delete emails without even opening them. There’s never any guilt involved.That’s until you realize the same thing is happening to your own...
Someone in your audience is probably checking her email as we speak. You only have seconds to grab her attention with an engaging email subject line. The headlines of email marketing play an important role in whether or not your emails get opened...
You may have heard about DMARC, in relation to email marketing and transactional emails. But what is exactly the definition of DMARC, and what does it do? What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting and...
