Aug 20 2012

Create a holiday email marketing strategy

christmas shopping online For most retailers, it is that time of year to consider marketing and hiring plans to prepare for the upcoming gift-giving holiday season. When making these plans, consider email marketing with Express Pigeon Email Marketing Service for a simple way to remind your subscribers of all of the great products and services your business has to offer during the busy holiday season.

Here are some tips by the Express Pigeon Professional Services Team to help you prepare for a successful holiday email marketing plan.

1. Prepare a Holiday Email Marketing Calendar

Don't fall behind, prepare a holiday email marketing strategy and mark all of the significant holiday shopping dates such as Black Friday, Cyber Monday and the weekends prior to December 25. Preparing email content for these busy times will help ensure your email marketing strategy will not fall behind as the season progresses.

2. Start planning your holiday newsletter content now

Don't wait until early November to preparing holiday themed newsletters. Better late than never but it is best to start preparing in late August or early September.

3. Write with the spirit of the season

Creating holiday content while still wearing shorts in August can sometimes not really put you in ‘tis the Season. Rely on all of those wonderful holiday memories from years past and start writing as if you're wrapping presents and sharing hot cocoa.

4. Don't just focus on Christmas

Thanksgiving, New Years Eve and Halloween can also be great times for a boost in online sales, think of ways your business can profit from these other winter holidays.

5. Five Golden Rings!

The holiday season brings holiday music that many love and cherish. Share your favorite holiday playlist or let readers select a playlist you can play to your employees. You can never have enough of Grandma Got Run Over By A Reindeer!

6. Prepare gift giving guides

Guides and holiday shopping tips are always well received by readers and can provide engaging content for readers to share via social networks and forward by email.

7. Utilize engaging photos and product videos

Don't just use the stock photos of your products, think about taking your own photos and creating your own review videos to share in your newsletter. A serious, big-ticket buyer will often research many retailers and videos can help garner their attention and maybe even help draw an online sale.

8. Engage your readers and customers

Customers can be a wealth of great stories of holiday traditions gone past. Think of all of the amazing stories of families going downtown to see all of the Christmas lights and greetings with Santa. See if your business can harness stories like these or think about how you can start providing opportunities for customers to make new memories. Maybe the memory is something they read every year in your Express Pigeon newsletter!

Santa Claus_ Blog | Working all year to bring you Christmas cheer!

Santa Claus_ Blog | Working all year to bring you Christmas cheer!

9. Help a holiday blogger

Find holiday themed blogs and see how you can maybe help them increase their readership. One link from your newsletter or website can go a long way for a independent blogger!

10. Prepare in-store signage and promote your holiday newsletter

For businesses with traditional brick-and-mortar stores, think about how you can integrate your newsletter in-store. Refer your customers to your newsletter at point-of-sale or print a link to your subscribe page in your weekly circular.

11. Have a live blogger attend in-store events and shopping promotions

The chaos of mornings like Black Friday or the day after Christmas can lend to some interesting content to share. Hire a blogger that will be willing live blog certain in store events and make sure to capture these moments and share in your newsletter.  

12. Share company and/or employee traditions through your newsletter

Traditions make readers warm and fuzzy inside and your employees are probably a wealth of holiday traditions and may even have some great memories from working the past holiday seasons. Also, don't forget to share photos of your Company's holiday party in your newsletter. (The PG rated ones)

Holiday Christmas Cheer

Holiday Christmas Cheer

Posted By Scott Winterroth