Nov 18 2013

Build A Custom Email Subscription Form In Minutes

A good subscription form is essential to growing an email list. Building a custom email subscription form creates an entry point for users to opt-in to an email newsletter. This first step in email marketing is especially easy to do on ExpressPigeon.

Building An Email Subscription Form

  1. Navigate to "Subscriptions" in the main menu.

  2. Select "Regular Web Form" and name the form. Select the lists that you want this form to send new signups into. Click "Create subscription web form".

    Note: First-time users may receive a pop-up Approval Request (prevents SPAM)

  3. Add General information. The "Name" of your subscription form will auto-fill with your "Web form name". Add title, subtitle and click "Save".

  4. Add an image to your subscription form (optional).  Navigate to Form Builder and click on "Add webform image" in the upper-right corner. Click "Browse", select an image, and click "Upload". You will automatically see the image in your subscription form. Click "Save this form".
  5. Add additional signup fields. If you want to collect more information about your subscribers you can easily add standard or custom fields into your subscription form. Simply drag and drop standard fields or create a custom field in seconds. Click "Save this form".

  6. Select confirmation type. Navigate to "After Submit". Select confirmation type. With "Single Opt-in", new subscribers are instantly added to your email list once they subscribe. With "Double Opt-in", subscribers must confirm subscription by clicking a link in a confirmation email. We recommend Double Opt-In.
  7. Customize on-site subscription message. This is the message displayed to people after they "Subscribe". Customize the text with preferred message.
  8. Select & create confirmation email. In "After Submit", under "Double opt-in", you can create a basic text confirmation email or choose to build a custom confirmation email newsletter in minutes. Click "Save". See below for an example of a basic confirmation email and a custom confirmation email. Basic confirmation email looks...really basic :) Using our powerful email editor, you can design a custom confirmation newsletter in minutes:
  9. Select confirmation step. Navigate to "Confirmation" and create a display page that users will see after signing up or redirect to a custom "Welcome" landing page on your own site.

Your subscription form is LIVE and you're ready to add it to the sidebar of your website. You can also link directly to the subscription form in blog posts or on website pages. Through this form, your audience can to opt-in for your newsletter in a matter of seconds and you can watch your email list grow! :)

Posted By Paul Jorgensen