Posted by Paul Gavin Jorgensen on Feb 24 2014

16 Opt-In Tricks To Grow Your Email List

Building an email list is what smart business owners do. After all, you need some way to convert short-lived traffic into lasting relationships. How else will you maintain direct communication with prospects and customers? There are a few important steps to building an email list. One of the most essential steps is optimizing your opt-in setup & process to convert visitors into subscribers. But before you begin, do this:

  1. Sign up with an email service provider.An email service provider houses your list and gives you tools to design, send, and track emails. Once you have an ESP account, you are ready to...
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Posted by Paul Gavin Jorgensen on Feb 12 2014

11 Reasons To Never Purchase An Email List

Email marketing is essential to a successful online marketing strategy. In fact, email marketing has an ROI of over 4300%. Unfortunately, it&aposs easy for new marketers to make a deadly mistake that can crush their email marketing program and company reputation: Purchasing or renting an email list.

So you are new to email marketing and have a product or service that you know people will love… If only they had some way to hear about it. You've heard rumors about list-building over the years so you hit Google and search for “purchase email list”. Lucky for you, there are a few exciting sponsored searches...

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Posted by Paul Jorgensen on Jan 06 2014

33 Mind Shattering Email Marketing Statistics You Need To Know In 2014

We heard the hype in 2013 about the death of email marketing, but we've discovered current statistics that support its thriving life. Email is working and working well. Don't believe me?

Email marketing has an ROI of 4,300%. tweet this

Companies view email marketing as a better ROI than social media, content marketing, PPC, and more. But only 4% of marketers rate their email marketing efforts as "excellent". Without giving too much away, let's kick off the new year with 33 email marketing statistics & takeaways you need to know in 2014. Happy marketing! :)


  1. Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. tweet this
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Posted by Paul Jorgensen on Dec 16 2013

6 Lessons From Moms That Will Make You Rethink Your Welcome Email

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Posted by Paul Jorgensen on Dec 11 2013

Get Inspired With 6 Modern Moms' Email Subscription Forms

We scoured the internet to find moms who have especially awesome email signup forms and we're excited to share our favorites! Whether you're a blogger, entrepreneur, or marketing wiz I think you'll appreciate the lessons we can learn from these inspiring email signup forms.

Think your signup form is awesome? Leave a comment with a link and we'll add it to the list if we agree. Hope you enjoy! :)

1. Sweet & hilarious. via Patti from Insane In The Mom Brain

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Posted by Paul Jorgensen on Dec 09 2013

You Are Losing 70% Of Your Holiday Shoppers... But Abandoned Cart Emails Can Save You

The holiday shopping season is well underway and nothing screams holiday spirit like $7+ billion in online sales from Thanksgiving through Cyber Monday (comScore). Shoppers who elected to avoid kicking and screaming went to their digital devices and racked up purchases that brought online holiday sales up over 20% from last year.

E-retailers around the world launched extensive internet marketing campaigns to tap into the holiday rush. Black Friday and Cyber Monday came and went, but e-retailers have an especially important week ahead of them. In fact, today marks the beginning of a four-day period that historically accounts for more online revenue than Black Friday and Cyber Monday combined (Custora). So how do e-retailers capitalize on this important week of business?

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Posted by Paul Jorgensen on Dec 05 2013

Build Your Email List With The WWSGD Wordpress Plugin

We all know that building an email list is essential to email marketing. The WWSGD (What Would Seth Godin Do) WordPress plugin is a great solution to add custom messages to your blog or site for new and/or returning visitors. The plugin allows you to share a message below or above content and on blog posts and/or pages. With easy installation and customization, the WWSGD is a great way to drive attention to your email newsletter.

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Posted by Paul Jorgensen on Dec 03 2013

9 Reasons Modern Moms Will Help You Send Better Email Campaigns

Welcome to the Modern Mom Series, the official launch of the Better Email Project. This series is dedicated to sharing email marketing wisdom, inspiration, and best practices from tech-savvy moms who balance motherhood with the insanely difficult task of running a full-time online blog/business.

I had the great pleasure of meeting some very inspiring mom entrepreneurs and mom bloggers over the last few years, and in most cases, I was absolutely blown away. Balancing motherhood with running a full-time blog/business sounds impossible, but somehow, these moms are doing it and doing it well.

Modern moms are some of the most creative, driven, and successful bloggers and entrepreneurs in the world.

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Posted by Paul Jorgensen on Dec 02 2013

ExpressPigeon Better Email Project

Our team here at ExpressPigeon understands the massive potential that email marketing has to help you grow your business and build meaningful relationships with your audience. Whether you're a blogger, artist, e-retailer, or anybody driven enough to work towards a greater vision, running an effective email campaign can play a vital role in helping you...

Achieve your goals and dreams.

We are excited to introduce the ExpressPigeon Better Email Project, a collaborative experiment dedicated to improving your email marketing experience. Our mission is to provide you with the tools, wisdom, and inspiration you need to...

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Posted by Paul Jorgensen on Nov 29 2013

Add Video That Actually Plays In Your Email Newsletter

Adding video to your email newsletter is one of the best ways to excite, inspire, and engage your subscribers. We all love a good video! Unfortunately, it's not possible to reliably embed a playable video into a newsletter and people often manually add a screenshot that links to a video URL.  We simplified the process with the ExpressPigeon Video Widget, making it easy to add a YouTube video to your newsletter that plays with just one click.

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