Instagram is one of the most popular social media platforms in the world. With over 2 billion active users, it’s a great place to connect with your target audience.
In this blog post, we will discuss some of the most interesting Instagram statistics that you need to know. We will cover everything from user demographics to engagement rates. Keep reading for more information.
Top Instagram statistics for 2025
1. Instagram has more than 2 billion monthly active users
With more than 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. But what keeps people coming back to the app day after day? There are a few key factors that have contributed to Instagram’s success.
The app provides a visually appealing way for people to share their lives with friends and family. Users can post photos and videos of their everyday activities, which makes it easy to stay connected with loved ones.
Instagram offers a variety of fun filters and IG editing tools that allow users to get creative with their posts.
The platform also gives users the ability to follow their favorite celebrities and brands. Thanks to these factors, it’s no surprise that Instagram has such a large and active user base.
2. Photo posts have an engagement rate of 0.81%, video posts 0.61%, and carousel posts 1.08%.
Photo posts on Instagram have an engagement rate of 0.81%, while video posts have a slightly lower rate of 0.61%. Carousel posts, which allow users to view multiple images or videos in a single post, have an engagement rate of 1.08%.
These numbers suggest that, while videos are less likely to be engaged with than photos, carousel posts are more likely to catch users’ attention. As Instagram continues to grow in popularity, it will be interesting to see how these numbers change over time.
3. 59% of Instagram users use the app daily
A study by Pew Research found that 59% of Instagram users log in daily, compared to just 54% of Facebook users. This difference may seem small, but it represents a significant shift in the way people are using social media.
While Facebook is still used primarily to connect with friends and family, Instagram has become a go-to source for news and entertainment. Users are also more likely to interact with brands on Instagram than on any other social media platform.
4. Weekly, 91% of Instagram users watch videos
91% of Instagram users watch videos on the platform at least weekly. However, for accounts with fewer than 100,000 followers, image content actually outperforms video content when it comes to story reach.
This suggests that although video is highly engaging, it may not be the most effective format for all types of accounts. For smaller accounts especially, images may be a better option for creating content that reaches a wider audience.
5. Most businesses see an increase in followers of about 1.46% each month on Instagram.
Most businesses see an increase in followers of about 1.46% each month on the platform. While this may not seem like a lot, it can add up over time, especially if you’re consistently posting engaging content.
One of the best ways to grow your Instagram following is to use hashtags. You can reach a wider audience and attract new followers by including relevant hashtags in your posts. You can also try teaming up with other businesses or influencers in your industry to cross-promote your content.
Related: Best Instagram Scheduling Tools
6. 81% of people use Instagram to look for information about products and services.
It’s no surprise that people use Instagram to look for information about products and services. After all, it’s one of the most popular social media platforms with over 2 billion users.
What is surprising is the amount of power that Instagram holds for many brands and businesses. Due to the vast reach of the platform, as well as the highly engaged user base, businesses often rely on Instagram to promote their products.
7. On average, Instagram posts use 11 hashtags.
Using hashtags on Instagram can help you reach a wider audience and get more engagement on your posts. On average, an Instagram post with hashtags receives more likes and comments than those without.
And while you might think that using a lot of hashtags will reach more people, research shows that using around five targeted hashtags is actually more effective. This is because super-targeted hashtags are more likely to be used by people who are genuinely interested in that topic, making them more likely to engage with your content.
8. Most users come from India and USA
The platform has a global reach, with users in India and the USA accounting for the majority of traffic. India has approximately 230 million monthly users, while USA users account for 160 million. This growth shows the platform’s popularity in other countries outside the U.S. The platform continues to grow in popularity, with users in many countries finding value in the app.
9. Instagram users engage with the app for 28 minutes daily
Hootsuite released data that in 2021, the average person spends 28 minutes on Instagram per day. Although this number may seem small, it actually represents a significant increase from past years. In 2015, for example, the average person only spent around 15 minutes on the platform each day. This represents a nearly doubling of engagement in just six years.
10. Three-fourths of Instagram users take some action after looking at an advertisement.
Of the people who use the Instagram app, 75% take some action after looking at an advertisement. This includes visiting the website of the company, searching for more information about the product, or even buying. For businesses, this makes Instagram a very powerful marketing tool.
11. Half a billion people use Instagram Stories every day.
With over half a billion people using Instagram Stories every day, brands have a massive audience to reach. And according to Instagram, it’s an effective way to reach potential customers. Almost 60% of users say that they have become more interested in a brand or product after seeing it featured in Stories, and 50% of people say that they have visited a website to buy a product or service after seeing it on Stories.
That’s an incredible number of social media users who are being exposed to brands and products through Instagram Stories. With such a high potential for reach and engagement, businesses are using this platform to promote their products.
12. Nine out of ten Instagram users follow a business account.
Nine out of ten Instagram users follow at least one business account, so it’s a great way to connect with potential customers. Instagram statistics also show that the platform has experienced steady growth in the number of business accounts in recent years. So if you’re looking to reach out to new customers and grow your business, Instagram is definitely worth considering.
13. People upload upwards of 100 million photos every day
People upload around 100 million photos on Instagram every day. That works out to over 700 million+ images every week, and a staggering 40 billion photos per year. With such a huge volume of content being produced, it’s no wonder that the site has become one of the most popular social media platforms in the world.
Related: Instagram Presets to Make Your Posts Pop
14. Almost 70% of a marketer’s average budget on Instagram is used for influencer marketing
The rise in influencer marketing spending is because of popularity of Instagram as a platform for promoting products and services. Influencers have a large following on the platform, and they are considered to be trustworthy sources of information. As a result, they are able to reach a wide audience with their recommendations.
Marketers who are not already using influencer marketing should consider doing so. It is an effective way to reach a large number of potential customers on Instagram.
15. The overall average engagement rate for all Instagram posts is 0.83%.
The average engagement rate on Instagram is 0.83%. This means that, on average, for every 100 likes a post gets, there are 83 comments. However, this number varies depending on the number of followers an account has. For example, find micro-influencers as they tend to get higher engagement rates than established accounts.
16. Video ads have triple the engagement of photo ads
Video ads have triple the engagement of photo ads on Instagram. This is likely because video allows users to consume more information in a shorter period of time.
Videos are also more likely to elicit an emotional response from viewers, which can lead to higher levels of engagement. With this in mind, it’s clear that businesses should be incorporating video into their Instagram marketing strategy.
Instagram stats wrap up
The statistics discussed in this article show that Instagram is not slowing down. With engagement rates still high as ever, and more businesses spending money on the platform, we can expect more of the same. That is, the popular photo-sharing app is going to play a significant role in safe social media strategies for the foreseeable future.
