Take a look at the image below to see the most important email editor components.
Want to see this in action? Watch the Basic structure video clip.
The Header contains three elements:
Clicking on the Header will make the Header Properties panel display on the left. You can set the Teaser and toggle the links in the properties panel.
The CAN/SPAM act requires unsubscribe links in all bulk messages, and also requires that unsubscibes be removed from the mailing within 10 business days. We suppress all unsubscribes immediately. Transactional messages do not require unsubscribe links as they are considered important system updates.
The View Online link allows the user to display the email in a web browser in the event that there is a problem with their email client. Everything in the browser view will display exactly as you would see it in the email. The View Online link can be toggled on and off in the properties panel of the editor. It is recommended that you have it turned on.
The View Online link will not work for test emails sent with a Quick Send button
The Footer contains your address as required per the CAN/SPAM act. The address in the footer should reflect the actual physical address of the sender.
Addresses are list-specific and can be changed under Contacts by clicking Properties on the desired list, then clicking Physical Address from the left column on that screen.
When sending, the address of the target list is used, regardless which address is displayed in a footer during editing. You can provide different addresses for each list. Editing the address on the account settings has no effect on list addresses.
The unsubscibe link in the footer can not be removed as it is required to comply with the CAN SPAM Act. If you have a very good reason to remove it, please send us a support request.
When creating a template, the unsubscribe link will be present in the Header, as well as the Footer. The unsubscribe link in the header can be disabled (as shown above), but due to CAN/SPAM Act the unsubscribe link in the footer cannot be removed. ExpressPigeon recommends making unsubscribing as easy as possible by keeping both links present, which will also have a positive impact on deliverability.
If you maintain your own preferences page and really want to remove the ExpressPigeon unsubscribe link from templates, please submit a request to Support.
When a content block is selected (by clicking into it), the Row Menu will display just above it. With the Row Menu you can:
Go to Moving Content to learn how to move content around.
Within the editor you can set Global Styles that affect the whole template as well as Local Styles for individual blocks.
Local Styles always override Global Styles.
The Template tab in the Properties Panel contains a Global Style Editor. Here you can set the standards for your entire template including things like background color, background image, etc.
If you set styles for Header 1 or Header 2 in the Global style editor, they will apply to all respective headers across the template. Same goes for text and links.
The Local Editor is displayed directly underneath the currently selected content block. Here you can make edits to the content within that specific block.
If you send internationally, you can set the language for your Unsubscribe/View Online links. This not only changes the language of the visible links, but also the entire unsubscribe flow.
If a recipient gets an email with a Chinese unsubscribe link and clicks it, the recipient will then be taken to an ExpressPigeon unsubscribe page which will tell them, in Chinese, that they’ve unsubscribed.
Currently we support about 60 languages.
Once you master the general concepts of the editor, you can proceed to creating and editing templates, where you'll find several short video clips to help you get up to speed quickly.