Google Analytics

Our platform has a direct integration with Google Analytics that helps you track your website traffic as it is coming from your email campaigns.

Normally, the Google Analytics are setup manuall, as described on the Google URL parameter page.

When you send a campaign from our platform all you have to do is check the Google Analytics check box:

When sending a campaign with Google Analytics turned on, we will tag every link in your newsletter with Google Analytics values:

  • utm_source=ExpressPigeon
  • utm_medium=email
  • utm_campaign=[your campaign name]

This way you can use your Google Analytics dashboard to track traffic on your site as it pertains to a specific email campaign from our platform.

The utm_source and utm_medium values are pre-set, but the campaign name responds to a campaign name you provide.