Have you ever thought to yourself:
“hmm… these readers are opening my emails and engaging with my content. Maybe I should target some of them and personally follow up?”
Problem is, in the past, this was a very time intensive project. – Not any more!
With an autoresponder, targeting specific recipients is easier and faster than ever! All while elevating the effectiveness of your email marketing and potentially bringing it to a whole new level!
If you are a pro, you’re probably already on your way over to your account login…
If you are reading this and you’re not exactly sure what an email marketing autoresponder is, that’s ok. Here’s a quick synopsis of this email marketing tactic.
What is an autoresponder?
An autoresponder is a mechanism to automatically send emails based on some type of user action. To make thing simple, let’s call these actions a “trigger”.
This diagram will help understand the process
Let’s say you’re running an online t-shirt store and as the store owner you have decided to send out a newsletter featuring a new product line. The newsletter contains the following product options:
- Product one is a male t-shirt
- Product two is a female t-shirt
- Product three is a kids t-shirt
To increase sales, you have decided to send a follow up email if a reader clicks on the female t-shirt. The “trigger” is being activated by the link clicked to the female t-shirt product.
With an autoresponder feature, we can simply break down the list and send a follow-up email to our new segment of our main list with just a few clicks.
Here’s how to setup an autoresponder
- Create an email newsletter or two for autoresponder, and if you created more than one, you can space them by time (3 days, a week, etc.)
- Tie this autoresponder to a specific product link.
- Create a standard newsletter with a few product links, and include the one you used to trigger the autoresponder in step 1.
After that, simply send the newsletter and sit back.
Whenever a customer of clicks on the product link, an autoresponder will trigger an email just to this particular customer.