What is an autoresponder – and how do they work?

What is an autoresponder – and how do they work?

Have you ever thought to yourself:

“hmm… these readers are opening my emails and engaging with my content. Maybe I should target some of them and personally follow up?”

Problem is, in the past, this was a very time intensive project.  – Not any more!

With an autoresponder, targeting specific recipients is easier and faster than ever!  All while elevating the effectiveness of your email marketing and potentially bringing it to a whole new level!

If you are a pro, you’re probably already on your way over to your account login…

If you are reading this and you’re not exactly sure what an email marketing autoresponder is, that’s ok.  Here’s a quick synopsis of this email marketing tactic.

What is an autoresponder?

An autoresponder is a mechanism to automatically send emails based on some type of user action. To make thing simple, let’s call these actions a “trigger”.

This diagram will help understand the process

Let’s say you’re running an online t-shirt store and as the store owner you have decided to send out a newsletter featuring a new product line.  The newsletter contains the following product options:

  • Product one is a male t-shirt
  • Product two is a female t-shirt
  • Product three is a kids t-shirt

To increase sales, you have decided to send a follow up email if a reader clicks on the female t-shirt.  The “trigger” is being activated by the link clicked to the female t-shirt product.

With an autoresponder feature, we can simply break down the list and send a follow-up email to our new segment of our main list with just a few clicks.

Here’s how to setup an autoresponder

  1. Create an email newsletter or two for autoresponder, and if you created more than one, you can space them by time (3 days, a week, etc.)
  2. Tie this autoresponder to a specific product link.
  3. Create a standard newsletter with a few product links, and include the one you used to trigger the autoresponder in step 1.

After that, simply send the newsletter and sit back.

Whenever a customer of clicks on the product link, an autoresponder will trigger an email  just to this particular customer.

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