About ExpressPigeon
ExpressPigeon is an ecommerce research and growth publication founded in 2019. We test software, research how ecommerce actually works, talk to people doing the work and turn what we learn into practical guides for brands and marketers. We also work directly with ecommerce businesses when they need deeper research, strategy or growth support.
What we do
Most ecommerce advice isn’t short of tactics. The hard part is knowing which advice applies to your business.
That’s what we try to solve.
We publish research, software reviews, expert insights and practical guides for the full ecommerce customer journey. Our goal isn’t to give you more things to try. It’s to help you understand what matters, why it matters and what to do next.
Since 2019
Building ExpressPigeon around ecommerce and marketing.
93+ articles
Published about ecommerce, retail and marketing.
55+ tools tested
In our current ecommerce platform, CRM and POS comparisons alone.
20+ expert voices featured
With outside practitioners adding experience we couldn’t get from a desk.
Why we publish
You can find a quick answer to almost any marketing question online. Finding an answer you can trust is harder.
That’s why we prefer first-hand experience, primary sources and original research. For software reviews, we get into the platforms ourselves. For strategy articles, we want the person writing the advice to understand what happens when you actually put it into practice. And when somebody knows more than we do, we’d rather ask them.
What we cover
Growth rarely fits neatly into one channel. Neither does our content. We cover:
- Research and interviews
- Branding and marketing
- Social media
- SEO and content
- Paid advertising
- Email and SMS
- CRO and analytics
- Customer loyalty and retention
- Financial management
- Retail operations
- Workforce management
How we create our content
Our editors don’t want articles that sound informed. We want articles that are informed.
That means checking primary sources, talking to experts, challenging assumptions and using the products we review.
For software reviews and comparisons, we create fresh accounts where possible, test the important workflows and document what we find with original screenshots and notes.
Every article also goes through editing and fact-checking before publication.
Need more than an article?
Sometimes reading the research is enough. Sometimes you need someone to get into the numbers with you.
Our ecommerce growth work covers audits, competitive benchmarking and funnel optimization. The same rule applies there as it does to our content: show the evidence and make the reasoning visible.
Contribute your expertise
Good ecommerce advice gets better when more people who have actually done the work are involved.
If you have an original argument, useful experience and evidence to back it up, we’d like to hear from you.