On-page CRO: what is it and how to do it right
A hands-on guide built around five years of CRO work, real examples and evidence readers can check.
Experience turned into practical advice
Read the articleWrite for us
We publish original, opinionated writing on ecommerce, retail, and marketing from people who have actually done the work. If you have a useful argument, real experience and the evidence to back it, we’d like to hear it.
What makes a good ExpressPigeon article?
We’re interested in experience first. Not another summary of what everyone else has already said.
WHAT WE LOVE
- A clear thesis or original idea. Argue it rather than just asserting it.
- Experience you can draw on. Tell us what actually happened.
- Evidence readers can check.
- Practical lessons, including things you learned the expensive way.
- A recognisably human point of view.
- Advice that helps the reader do something better, think differently, or both.
What we don’t publish
We don’t accept
- Articles written mainly to place a backlink
- Generic SEO content with no first-hand expertise
- Promotional articles about your company or product
- Previously published or lightly rewritten articles
- Pitches outside ecommerce, retail, and marketing topics
- AI-generated experience, quotes, examples or testing that didn’t actually happen
See what we’re looking for
The fastest way to understand the standard is to read a few examples.
What is lead engagement and how to master it
Experience comes first, followed by a strong argument and practical advice for fixing a common problem.
A clear point of view
Read the articleDigital merchandising: top strategies and examples to learn from
A focused ecommerce topic explained with practical strategies, examples and clear recommendations.
Useful ecommerce expertise
Read the articleHow it works
You send the pitch
One paragraph on the argument. One on why you’re the person to make it. And a rough outline. That’s enough for us to say yes, no, or not yet.
We agree on the angle
If the idea is a fit, we’ll agree on the argument and structure before you spend hours writing it. This is also where we flag missing evidence or anything that needs more research.
We edit it together
Structural notes come first. There’s little point polishing a paragraph we’re about to cut. Then we line edit. You see the important changes before the article goes live.
Why write for ExpressPigeon?
A real edit
“Will anyone actually work on this with me?”
Every accepted article gets a structural and line edit from someone who knows the subject.
What that includes
- Notes on the argument before the prose
- A headline written with you, not at you
You leave with: a piece that is better than the one you sent.
Your name stays on it
“Does my name stay on it?”
Your name, bio and relevant website link stay with your work. We don’t publish contributed expertise under a house account.
What that includes
- An author page that stays up
- One link to your site
You leave with: a piece of work you can point people to.
Reach the right readers
“Who is going to read it?”
Marketer in ecommerce and retail read ExpressPigeon.
What that includes
- The newsletter, if the piece fits
- Real numbers, shared with you after
You leave with: your expertise in front of a relevant professional audience.
FAQ
Do you pay contributors?
Not at the moment. What you get is a real edit, a named byline and an audience of operators. We would rather say that plainly than bury it.
Can I include a link to my company?
One, in your bio, and it follows. Links inside the piece have to earn their place by being useful to the reader.
How long should the piece be?
As long as the argument needs and no longer. In practice that has been between 1,500 and 2,200 words.
Send us your pitch
Tell us what you’d like to write about and your experience. We read everything.
- A reply within a few working days
- A real shot at publication
- No obligation to keep writing for us