Full-Scale Ecommerce Growth Services

Ecommerce Growth Consulting

We help ecommerce brands find what is genuinely limiting growth, then fix it. A holistic, strategic approach backed by years of experience, rigorous research and relentless experimentation.

  • Ecommerce brands since 2019
  • Original research and ecom experience
  • Transparent, data-driven method
  • You keep the playbook

What we do

We take the guesswork out of your strategy

Three core engagements, each built to answer a different question about your business. Streamline your growth with data-driven, proven services tailored to your ecommerce brand.

Complete Growth Audit

“What is actually holding us back?”

A deep dive into your marketing stack, customer journey and revenue data to surface the real constraints on growth, and the untapped opportunity sitting behind each one.

What it includes

  • Marketing stack and channel review
  • End-to-end customer journey mapping
  • Revenue and cohort analysis
  • Prioritised opportunity list

You leave with: A ranked list of growth constraints, with the evidence behind each.

Discuss this engagement

Competitive Benchmarking & Research

“Where do we actually stand?”

We map your market, measure you against it, and identify the performance gaps and competitive openings you can profitably own.

What it includes

  • Competitor and category teardown
  • Performance gap analysis
  • Positioning and differentiation review
  • Original research where the data does not exist

You leave with: A clear read on your position, and where to press your advantage.

Discuss this engagement

Marketing & Sales Funnel Optimization

“How do we get more from what we already have?”

Data-backed testing across campaigns, landing pages and automations to remove friction and increase revenue per visitor.

What it includes

  • Funnel and friction audit
  • Landing page and campaign testing
  • Lifecycle automation review
  • Experiment roadmap and measurement plan

You leave with: A running experiment programme, and the results to judge it by.

Discuss this engagement
  1. Step 1. Discovery

    We learn the context before we touch the data: On an intake we look at your business model, margins, engagement and the numbers you are working with today. And what Growth has to mean for you this year. It is the working start of defining what success would actually look like.

    You get
    A shared definition of the goal, and the constraints we are solving inside.
    Timing
    One to two sessions in the first week.
  2. Step 2. Audit & research

    We go into your marketing stack, map the customer journey and your market. All the findings are marked and sourced, so your team can check the work and adjust where needed. If the data to answer a question doesn’t exist yet, we run the research.

    You get
    A documented findings pack, with the raw data and method behind each point.
    Timing
    Two to four weeks, depending on data access.
  3. Step 3. Roadmap

    The findings are turned into a strategic roadmap. Set of opportunities scored by impact, effort, and speed. With visible rationale (and open to challenge). Nothing goes on the list we can’t defend and we are able to re-prioritise based on a shared vision.

    You get
    A prioritised roadmap you own outright, sequenced for your team and budget.
    Timing
    Delivered and walked through in week three or four.
  4. Step 4. Experiment & measure

    The program can be handed off here or be implemented as service fulfillment alongside our team. Every tactic has a hypothesis and a measurement agreed up front, so results are shown along the way. The methods and SOPs are handed over as we go so your team can keep running it after we leave.

    You get
    Live experiments, results measured against the plan, and the playbook to repeat them.
    Timing
    An ongoing cycle, reviewed on a regular cadence.

You keep everything: the data, the roadmap and the method. If we did our job, you do not need us to repeat it.

Start with a discovery conversation

Capabilities

Every part of ecommerce growth, under one strategy

Growth constraints rarely sit neatly inside one channel. These are the areas we work across, and the areas we keep you educated on so that you can take action yourself.

  • Research and Interviews

    Original studies and expert insights that inform your ecommerce strategy.

  • Branding and Marketing

    Craft a compelling brand identity and connect with your target audience.

  • Social Media

    Use platforms effectively to create engagement and growth.

  • SEO and Content

    Attract, engage and convert with optimised content strategies.

  • Paid Advertising

    Run efficient and high-performing paid media campaigns.

  • Email and SMS

    Automate, personalise and boost retention through messaging.

  • CRO and Analytics

    Use data-driven insights to optimise every touchpoint.

  • Customer Loyalty and Retention

    Build long-term relationships and enhance lifetime value.

  • Retail Operations

    Streamline processes and enhance in-store and online efficiency.

Why trust us

Since 2019, we have worked with ecommerce brands of all sizes

Our strategies are rooted in real-world expertise, research and measurable results. Consulting is transparent, data-driven and built to give your brand’s long-term success.

Real-world track record

Ecommerce brands of all sizes, across categories and growth stages, since 2019.

Proprietary research

Recommendations built on studies and expert interviews we run ourselves.

Transparent method

You see the data, the reasoning and the trade-offs behind every call we make.

Built to hand over

We keep your team educated at every step, so you can take action without us.

More about ExpressPigeon

Fit

Is this the right kind of help for you?

We would rather say so early than take on work that will not move your numbers.

A good fit if

  • You are an established ecommerce brand with real revenue data to work from
  • You want evidence before the spend, not after it
  • You have, or are building, a team that can execute a roadmap
  • You are comfortable being told what is not working

Probably not a fit if

  • You are pre-launch, with no performance data yet
  • You need someone to run day-to-day channel execution
  • You want a guaranteed number rather than a tested one
  • You want your current strategy validated rather than challenged

Questions

Before you get in touch

What does an engagement cost?

Every engagement is scoped and quoted individually. What it costs depends on the size of your business, the depth of the audit, and how much of the resulting roadmap you want us to run with you. You get a written quote after the discovery conversation, before any work begins.

How long does it take?

Discovery is short. Audit and research run over a period we agree up front, based on how much data there is to work through and how many channels or markets are in scope. A timeline comes with your quote.

Do you replace our in-house team?

No. We work alongside the people you already have, and we deliberately transfer the method as we go so your team can keep running it without us.

Which channels and platforms do you cover?

We work across the whole stack rather than specialising in one channel: research, brand, social, SEO and content, paid media, email and SMS, CRO and analytics, retention, finance, retail operations and workforce. Growth constraints rarely sit neatly inside a single channel.

What do you need from us to get started?

Access to your analytics, advertising platforms and revenue data, plus time with whoever owns growth internally. The more complete the data, the sharper the findings.

What if the audit finds our strategy is already sound?

Then we tell you so, and show you where the next constraint is most likely to appear as you scale. We would rather be useful than agreeable.

Get started

Ready to transform your ecommerce growth?

Let’s discover your growth opportunities together and design a strategy tailored to your brand. Tell us where you are and what you are trying to hit, and we will come back with how we would approach it.

  • A discovery conversation, not a sales call
  • Scope and quote in writing before any work starts
  • No obligation to continue