According to DMA "Email marketing has an ROI of 3800%" and according to McKinsey, “40 times more effective at acquiring new customers than Facebook or Twitter”. Creating great messages quickly, easily, and device responsive is extremely important in reaching these statistics. So how do you accomplish these results?
G2 Crowd Awards ExpressPigeon in Email Marketing: Best of Breed Category ExpressPigeon gets High Performer recognition again by G2 Crowd's
The Grid℠, which is a proprietary software recommendation engine. This award is given for products that are rated highly by their users but have not yet achieved the market share and scale of the vendors in the Leader category.
For the past two years, we've been talking about the importance of personalization in your marketing techniques.
The question remains, why isn't everyone onboard?
Marketing is always changing and adjusting so it is important to stay informed about the trends. Personalization has become extremely important in marketing. Weather that means making sure you are addressing your prospects by name or customizing your email messages/content to touch each individual person’s needs. There are so many opportunities to personalize your marketing but I think it overwhelms some marketers and that is why not everyone is focusing on it, even after discussing it for over 2 years.
Someone in your audience is probably checking her email as we speak. You only have seconds to grab her attention with an engaging email subject line.
The headlines of email marketing play an important role in whether or not your emails get opened. According to the latest email marketing statistics…
Nearly one third of email recipients open email based on subject line alone. tweet this
I'm not discounting the importance of sending email that your audience actually wants. Without great content, your subject line becomes useless.
Spam filters are often overlooked, undervalued programs working hard to make us happier and more productive. They keep our inboxes clean and we barely ever notice them. But like all things designed by humans, spam filters are not perfect. The reason we love them as subscribers is the same reason we hate them as senders; they are very protective of the inbox. And for all of the good they do, we usually only notice them when they block our email campaigns. It's painful to see our hard work end up in the spam folder. We all want our email to get delivered. To get past spam filters you must first understand what they do.
Social media is a hot topic these days but business owners would be crazy to overlook the power of email marketing. With an ROI over 4,000% and the biggest marketers in the game calling it critical to content marketing, email is truly king. ExpressPigeon President Igor Polevoy knows this well. To constantly improve the ExpressPigeon email software and keep us updated on important email issues, Igor lives deep in the mysterious land of email. And lucky for us, he occasionally does interviews. ;) Igor aired his thoughts on Media Shower last week, covering topics...
DMARC stands for Domain-based Message Authentication, Reporting and Conformance and it is yet another technology trick ISPs and ESPs use to ward off SPAM in addition to SPF and DKIM. DMARC is a configuration of a domain record that tells the receiving computer what to do with messages if they are coming from a computer with a different domain compared to the one specified on the "Reply To" field. For instance, at ExpressPigeon we configured our DMARC policies such that ...
Imagine having the ability to reach thousands of people at the click of a button. Once you learn to build an opt-in email list, this will be your reality.
Every single one of your current and future customers has an email address, a direct line into the palm of their hands. Email is one of the most personal and economical ways to stay in touch. In fact, current statistics show that email marketing performs better than social media, PPC, content marketing, offline direct marketing, online display advertising, mobile marketing, and affiliate marketing. So where do you begin?
I recently interviewed Andy Crestodina to give you a look inside the mind of a content marketing genius. Andy is co-founder of Orbit Media, author of Content Chemistry, and a contributor to dozens of industry-leading marketing blogs. Below, Andy shares his thoughts on a variety of topics including content marketing, email marketing, ESPs, and the future of marketing. Let's jump right in...
Whether you just heard about the insanely high ROI of email marketing and decided to build an email list or you&aposre already running a successful email program and hit a dead end, I&aposm sure you&aposre looking for ways to jump-start your list. Before we dive in, make sure you...