Follow these four steps and your emails will sink between Viagra ads and ransom notices from princes in foreign lands
Few marketers realize just how easy it is to be marked as spam. You spend hours building beautiful layouts with responsive design and personalization. You’ve split the hairs of every comma and conjunction in your riveting copy. Your strong subject line is sure to dazzle all and earn clicks from most (you’d call yourself a realist). And now you’re ready to ship your magnificent creation to your potential clients.
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It's really amazing to be one of the many fast growing, globally relevant companies blasting out of the Chicago tech scene. All of us, making our digital footprint on the entire world while leaving our logo on the ever relevant G2 Crowd grid for a world of potential clients to see.
Tracking new subscriptions is a tried and true, tell tale way to monitor the success of your marketing campaigns. If gauging the efficacy of your marketing spend and knowing which strategies are driving the most new subscribers to your list is important to you, then it’s absolutely important to set up Google Analytics.
Any experienced email marketer knows that delivering a relevant message to the right person at the right time is the key to success. If you are not segmenting your lists, you are basically putting a square peg into a round hole. In order to target customer segments you need to have viable data that differentiates individuals from one another.
Is your marketer's head spinning around, trying to shove data from one app to another? While you can integrate with apps APIs you're not really a developer.
Delete … delete … delete. We all do it — delete emails without ever opening them. There’s never any guilt involved. That is until we realize the same thing is happening to our own emails. Before launching your next email marketing campaign, be sure that you understand what will grab users' attention (and what won’t). You want to strive for a 95 percent open rate. How? By avoiding these common email marketing mistakes.
Once you've decided to integrate email marketing into your overall advertising campaign, you certainly want to get your money's worth. While it's tempting to buy email lists to supplement the list you're generating from your opt-in collection efforts, bear in mind that doing so may blow your deliverability rates all to smithereens, making future campaigns more difficult. Success in delivering email content is no guarantee that your emails will land in your recipients' inbox.
Why? What's the difference between delivery and deliverability and why should you care all that much?
Email marketing, unlike other functions, makes mistakes virtually impossible to hide. When you send an email, any error made is seen by every customer that opens the emails. As email marketers, it is important to follow a checklist that ensures the final draft is free from all errors and that everything you wanted to include is included. The following tips will help to ensure that you are sending an error-free email each and every time.
Crafting an enticing email subject line can be a challenge. The wrong subject line could have your potential audience clicking the "spam" button and sending your carefully worded masterpiece into the "never seen" bucket. If enough people do that, all your outgoing emails could be added to the dreaded ISP blacklist, which significantly impacts your ability to reach out to your audience. Avoiding the following terrible email subject lines should get you headed in the right direction.