In the ESP industry everyone is concerned about General Data Protection Regulation (GDPR). GDPR is a new set of guidelines that dictates how individuals and companies may acquire, utilize, store, and delete the personal data of European Union (EU) citizens. GDPR becomes enforceable on 5/25/2018.

5 Copywriting Strategies for Emails That Stand Out in a Crowded Inbox You probably feel frustrated when you spend hours writing copy for an email that your readers won’t even open. Getting good results and measurable ROI on your email marketing efforts is key to your business. Your audience wants engaging and exciting copy. They want value in every communication ...

Follow these four steps and your emails will sink between Viagra ads and ransom notices from princes in foreign lands

Few marketers realize just how easy it is to be marked as spam. You spend hours building beautiful layouts with responsive design and personalization. You’ve split the hairs of every comma and conjunction in your riveting copy. Your strong subject line is sure to dazzle all and earn clicks from most (you’d call yourself a realist). And now you’re ready to ship your magnificent creation to your potential clients.

CHICAGO — ExpressPigeon has been chosen as one of the best software and services companies in Chicago, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2Crowd users.

It's really amazing to be one of the many fast growing, globally relevant companies blasting out of the Chicago tech scene. All of us, making our digital footprint on the entire world while leaving our logo on the ever relevant G2 Crowd grid for a world of potential clients to see.

Tracking new subscriptions is a tried and true, tell tale way to monitor the success of your marketing campaigns. If gauging the efficacy of your marketing spend and knowing which strategies are driving the most new subscribers to your list is important to you, then it’s absolutely important to set up Google Analytics.

Any experienced email marketer knows that delivering a relevant message to the right person at the right time is the key to success. If you are not segmenting your lists, you are basically putting a square peg into a round hole. In order to target customer segments you need to have viable data that differentiates individuals from one another.

Is your marketer's head spinning around, trying to shove data from one app to another? While you can integrate with apps APIs you're not really a developer.

You've never heard of Zapier if you've been under a rock for the past few years. If so, Zapier is an Internet connector which allows you to tie your data from various Internet apps.

Delete … delete … delete. We all do it — delete emails without ever opening them. There’s never any guilt involved. That is until we realize the same thing is happening to our own emails. Before launching your next email marketing campaign, be sure that you understand what will grab users' attention (and what won’t). You want to strive for a 95 percent open rate. How? By avoiding these common email marketing mistakes.

Once you've decided to integrate email marketing into your overall advertising campaign, you certainly want to get your money's worth. While it's tempting to buy email lists to supplement the list you're generating from your opt-in collection efforts, bear in mind that doing so may blow your deliverability rates all to smithereens, making future campaigns more difficult. Success in delivering email content is no guarantee that your emails will land in your recipients' inbox.

Why? What's the difference between delivery and deliverability and why should you care all that much?