Posted by Tim Griffith on Jun 27 2017

Tracking Newsletter Subscriptions in Google Analytics

Tracking new subscriptions is a tried and true, tell tale way to monitor the success of your marketing campaigns. If gauging the efficacy of your marketing spend and knowing which strategies are driving the most new subscribers to your list is important to you, then it’s absolutely important to set up Google Analytics.

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Posted by Igor Polevoy on Jun 06 2017

Hack Your ROI One Segment at a Time

Any experienced email marketer knows that delivering a relevant message to the right person at the right time is the key to success. If you are not segmenting your lists, you are basically putting a square peg into a round hole. In order to target customer segments you need to have viable data that differentiates individuals from one another.

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Posted by Igor Polevoy on Apr 14 2017

Introducing Zapier Integration

Is your marketer's head spinning around, trying to shove data from one app to another? While you can integrate with apps APIs you're not really a developer.

You've never heard of Zapier if you've been under a rock for the past few years. If so, Zapier is an Internet connector which allows you to tie your data from various Internet apps.

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Posted by Igor Polevoy on Oct 18 2016

Why No One is Reading Your Emails

Delete … delete … delete. We all do it — delete emails without ever opening them. There’s never any guilt involved. That is until we realize the same thing is happening to our own emails. Before launching your next email marketing campaign, be sure that you understand what will grab users' attention (and what won’t). You want to strive for a 95 percent open rate. How? By avoiding these common email marketing mistakes.

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Posted by Igor Polevoy on Sep 29 2016

How to Make Sure Your Emails Are Getting Through

Once you've decided to integrate email marketing into your overall advertising campaign, you certainly want to get your money's worth. While it's tempting to buy email lists to supplement the list you're generating from your opt-in collection efforts, bear in mind that doing so may blow your deliverability rates all to smithereens, making future campaigns more difficult. Success in delivering email content is no guarantee that your emails will land in your recipients' inbox.

Why? What's the difference between delivery and deliverability and why should you care all that much? 

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Posted by Igor Polevoy on Aug 24 2016

The Email Marketer's Checklist for Perfect Emails

Email marketing, unlike other functions, makes mistakes virtually impossible to hide. When you send an email, any error made is seen by every customer that opens the emails. As email marketers, it is important to follow a checklist that ensures the final draft is free from all errors and that everything you wanted to include is included. The following tips will help to ensure that you are sending an error-free email each and every time.

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Posted by Igor Polevoy on Aug 10 2016

10 Awful Email Subject Lines to Learn From

Crafting an enticing email subject line can be a challenge. The wrong subject line could have your potential audience clicking the "spam" button and sending your carefully worded masterpiece into the "never seen" bucket. If enough people do that, all your outgoing emails could be added to the dreaded ISP blacklist, which significantly impacts your ability to reach out to your audience. Avoiding the following terrible email subject lines should get you headed in the right direction. 

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Posted by Igor Polevoy on Jul 26 2016

The 10 Best Subject Lines to Get Your Emails Opened

The average email user is exposed to hundreds of emails every day. Many users have become very selective about opening emails and are good at sensing when an email is just trying to sell to them.

An email subject line is much like a news headline. Readers scan headlines and subject lines to determine if the rest of the article or email is worth reading. So how can you create subject lines that will capture readers' attention? Take a look at these 10 best subject lines and start implementing them in your email marketing campaigns to get your emails opened.

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Posted by Igor Polevoy on Jul 06 2016

2 Solutions Needed to Reach 3800% ROI on Email Marketing

According to DMA  "Email marketing has an ROI of 3800%" and according to McKinsey, “40 times more effective at acquiring new customers than Facebook or Twitter”. Creating great messages quickly, easily, and device responsive is extremely important in reaching these statistics. So how do you accomplish these results?

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Posted by Igor Polevoy on Jun 21 2016

G2Crowd Awards ExpressPigeon

G2 Crowd Awards ExpressPigeon in Email Marketing: Best of Breed Category ExpressPigeon gets High Performer recognition again by G2 Crowd's 

The Grid℠, which is a proprietary software recommendation engine. This award is given for products that are rated highly by their users but have not yet achieved the market share and scale of the vendors in the Leader category.

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