For the past two years, we've been talking about the importance of personalization in your marketing techniques.
The question remains, why isn't everyone onboard?
Marketing is always changing and adjusting so it is important to stay informed about the trends. Personalization has become extremely important in marketing. Weather that means making sure you are addressing your prospects by name or customizing your email messages/content to touch each individual person’s needs. There are so many opportunities to personalize your marketing but I think it overwhelms some marketers and that is why not everyone is focusing on it, even after discussing it for over 2 years.Read more
Someone in your audience is probably checking her email as we speak. You only have seconds to grab her attention with an engaging email subject line.
The headlines of email marketing play an important role in whether or not your emails get opened. According to the latest email marketing statistics…
Nearly one third of email recipients open email based on subject line alone. tweet this
I'm not discounting the importance of sending email that your audience actually wants. Without great content, your subject line becomes useless.Read more
Spam filters are often overlooked, undervalued programs working hard to make us happier and more productive. They keep our inboxes clean and we barely ever notice them. But like all things designed by humans, spam filters are not perfect. The reason we love them as subscribers is the same reason we hate them as senders; they are very protective of the inbox. And for all of the good they do, we usually only notice them when they block our email campaigns. It's painful to see our hard work end up in the spam folder. We all want our email to get delivered. To get past spam filters you must first understand what they do.Read more
Social media is a hot topic these days but business owners would be crazy to overlook the power of email marketing. With an ROI over 4,000% and the biggest marketers in the game calling it critical to content marketing, email is truly king. ExpressPigeon President Igor Polevoy knows this well. To constantly improve the ExpressPigeon email software and keep us updated on important email issues, Igor lives deep in the mysterious land of email. And lucky for us, he occasionally does interviews. ;) Igor aired his thoughts on Media Shower last week, covering topics...Read more
DMARC stands for Domain-based Message Authentication, Reporting and Conformance and it is yet another technology trick ISPs and ESPs use to ward off SPAM in addition to SPF and DKIM. DMARC is a configuration of a domain record that tells the receiving computer what to do with messages if they are coming from a computer with a different domain compared to the one specified on the "Reply To" field. For instance, at ExpressPigeon we configured our DMARC policies such that ...Read more
Imagine having the ability to reach thousands of people at the click of a button. Once you learn to build an opt-in email list, this will be your reality.
Every single one of your current and future customers has an email address, a direct line into the palm of their hands. Email is one of the most personal and economical ways to stay in touch. In fact, current statistics show that email marketing performs better than social media, PPC, content marketing, offline direct marketing, online display advertising, mobile marketing, and affiliate marketing. So where do you begin?Read more
I recently interviewed Andy Crestodina to give you a look inside the mind of a content marketing genius. Andy is co-founder of Orbit Media, author of Content Chemistry, and a contributor to dozens of industry-leading marketing blogs. Below, Andy shares his thoughts on a variety of topics including content marketing, email marketing, ESPs, and the future of marketing. Let's jump right in...Read more
Whether you just heard about the insanely high ROI of email marketing and decided to build an email list or you&aposre already running a successful email program and hit a dead end, I&aposm sure you&aposre looking for ways to jump-start your list. Before we dive in, make sure you...
You probably aren't a fan of people who visit your website, take a look, and leave. You want some way to keep in touch with visitors and email is still the best option. Smart business owners and bloggers have been enticing visitors to subscribe to emails for years - usually by offering a newsletter with tips and tricks. But as attention spans get shorter and people get busier, it's harder than ever to win over email subscribers. One of the most important ways to attract new subscribers is ...Read more
According to reviews from 450 marketing professionals, ExpressPigeon's user satisfaction and feature ratings place it next to Mailchimp, Constant Contact, ExactTarget, and other industry-leading ESPs.
CHICAGO - April 10, 2014 - Innovative email service provider changing the way marketing email is prepared and sent, ExpressPigeon, was named one of the top email marketing software vendors onG2 Crowd's The Grid℠, a proprietary software recommendation engine.Read more