Posted by Tara Rahe on Jul 06 2016

2 Solutions Needed to Reach 3800% ROI on Email Marketing

According to DMA  "Email marketing has an ROI of 3800%" and according to McKinsey, “40 times more effective at acquiring new customers than Facebook or Twitter”. Creating great messages quickly, easily, and device responsive is extremely important in reaching these statistics. So how do you accomplish these results?

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Posted by Tara Rahe on Jun 21 2016

G2Crowd Awards ExpressPigeon

G2 Crowd Awards ExpressPigeon in Email Marketing: Best of Breed Category ExpressPigeon gets High Performer recognition again by G2 Crowd's 

The Grid℠, which is a proprietary software recommendation engine. This award is given for products that are rated highly by their users but have not yet achieved the market share and scale of the vendors in the Leader category.

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Posted by Tara Rahe on May 12 2016

Increase Your Email Marketing ROI

For the past two years, we've been talking about the importance of personalization in your marketing techniques.

The question remains, why isn't everyone onboard?

Marketing is always changing and adjusting so it is important to stay informed about the trends. Personalization has become extremely important in marketing. Weather that means making sure you are addressing your prospects by name or customizing your email messages/content to touch each individual person’s needs. There are so many opportunities to personalize your marketing but I think it overwhelms some marketers and that is why not everyone is focusing on it, even after discussing it for over 2 years.

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Posted by Paul Gavin Jorgensen on Jan 06 2015

Marketing Pros Share Their Top Email Subject Lines of 2014

Someone in your audience is probably checking her email as we speak. You only have seconds to grab her attention with an engaging email subject line.

The headlines of email marketing play an important role in whether or not your emails get opened. According to the latest email marketing statistics

Nearly one third of email recipients open email based on subject line alone. tweet this

I'm not discounting the importance of sending email that your audience actually wants. Without great content, your subject line becomes useless.

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Posted by Paul Gavin Jorgensen on Jul 28 2014

16 Ways To Get Your Email Past Spam Filters

Spam filters are often overlooked, undervalued programs working hard to make us happier and more productive. They keep our inboxes clean and we barely ever notice them. But like all things designed by humans, spam filters are not perfect. The reason we love them as subscribers is the same reason we hate them as senders; they are very protective of the inbox. And for all of the good they do, we usually only notice them when they block our email campaigns. It's painful to see our hard work end up in the spam folder. We all want our email to get delivered. To get past spam filters you must first understand what they do.

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Posted by Paul Gavin Jorgensen on Jun 12 2014

ExpressPigeon President Igor Polevoy Talks Email Marketing on Media Shower

Social media is a hot topic these days but business owners would be crazy to overlook the power of email marketing. With an ROI over 4,000% and the biggest marketers in the game calling it critical to content marketing, email is truly king. ExpressPigeon President Igor Polevoy knows this well. To constantly improve the ExpressPigeon email software and keep us updated on important email issues, Igor lives deep in the mysterious land of email. And lucky for us, he occasionally does interviews. ;) Igor aired his thoughts on Media Shower last week, covering topics...

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Posted by Igor Polevoy on Jun 11 2014

DMARC in Plain English and what it means to Email Marketing

DMARC stands for Domain-based Message Authentication, Reporting and Conformance and it is yet another technology trick ISPs and ESPs use to ward off SPAM in addition to SPF and DKIM. DMARC is a configuration of a domain record that tells the receiving computer what to do with messages if they are coming from a computer with a different domain compared to the one specified on the "Reply To" field. For instance, at ExpressPigeon we configured our DMARC policies such that ...

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Posted by Paul Gavin Jorgensen on May 18 2014

101 Ways To Seriously Grow Your Email List

Imagine having the ability to reach thousands of people at the click of a button. Once you learn to build an opt-in email list, this will be your reality.

Every single one of your current and future customers has an email address, a direct line into the palm of their hands. Email is one of the most personal and economical ways to stay in touch. In fact, current statistics show that email marketing performs better than social media, PPC, content marketing, offline direct marketing, online display advertising, mobile marketing, and affiliate marketing. So where do you begin?

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Posted by Paul Gavin Jorgensen on May 08 2014

Content Marketing, Email, ESPs & The Future of Marketing with Andy Crestodina

I recently interviewed Andy Crestodina to give you a look inside the mind of a content marketing genius. Andy is co-founder of Orbit Media, author of Content Chemistry, and a contributor to dozens of industry-leading marketing blogs. Below, Andy shares his thoughts on a variety of topics including content marketing, email marketing, ESPs, and the future of marketing. Let's jump right in...

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Posted by Paul Gavin Jorgensen on May 05 2014

7 Overlooked Ways To Jump-Start Your Email List Today

Whether you just heard about the insanely high ROI of email marketing and decided to build an email list or you&aposre already running a successful email program and hit a dead end, I&aposm sure you&aposre looking for ways to jump-start your list. Before we dive in, make sure you...

  1. Sign up with an email service provider.Current email marketing statistics show that businesses using an ESP are more likely to be satisfied with their email program than businesses who do not. An email service provider gives you tools to easily design and manage your email campaigns.
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