Email marketing for Amazon sellers is a cheap and high-return channel. It’s an effective way to reach and engage potential customers. It allows you to build relationships with your customers. And keep them informed about your latest ecommerce products and promotions.
You can extend your targeting beyond Amazon shoppers with email marketing campaigns. To increase brand awareness and get new customers.
Let’s explore the 9 best email marketing tactics for Amazon sellers to make your campaigns more effective.
1. Get reviews with automated emails from Amazon.
As an Amazon seller, you know that reviews are essential to your success. They help you rank higher in search results, increase your conversion rate, and build trust among potential buyers.
Getting ecommerce reviews can be a challenge. You can’t just ask customers to leave a review. This would violate Amazon’s terms of service. Even if you ask for reviews, you may not get many responses.
But you can increase your chances of getting reviews with automated follow-up emails. Amazon has a “Request for Review” feature for sellers. Use it as part of drip campaigns where emails are sent to your list based on specific actions.
Amazon has several rules for drip campaigns. You can’t
- include promotions in drip campaigns.
- add links that take readers to other websites (only Amazon).
- include tracking pixels or email addresses.
- ask the customer to change an existing review.
- send a follow-up email for the same order.
2. Use specific tools for sending emails.
When sending marketing emails, it’s important to use the right email marketing tools.
We collected some ESPs that are good options for Amazon sellers.
- Omnisend is an easy-to-use email and SMS marketing platform for eCommerce businesses. It has a drag-and-drop email editor, automations, landing pages, AB testing, forms and much more.
- Constant Contact is an email marketing tool for small businesses. It has a drag-and-drop email builder, AB testing, many integrations, and list-building tools.
- ActiveCampaign is an email marketing automation and CRM platform for small to mid-size businesses. It has a great visual automation builder that makes it easy to set up complex automations.
- Mailerlite is an email marketing automation software for small business. It’s easy to use, has a drag-and-drop email and landing builder, and a generous free plan.
These can help you track statistics and reviews with automation. You can also use them to expand your subscriber list and work on lead generation and conversion. Most importantly, using the tools above you’re not limited by terms of Amazon.
3. Grow an email list that is not exclusive to Amazon.
You need an email list that’s not exclusive to Amazon to promote your business as you’d like. To grow your email list create landing pages and forms where visitors can sign up for your newsletter.
Now you need to get visitors to your pages and forms. Write SEO optimized blog articles, create social campaigns, PPC or email solo ads. Or run a social media campaign or contest. Visitors will give you their contact information to win a prize.
A popular ecommerce tactic to grow an email list is to add (exit-intent) pop-ups or forms to your product pages with coupon codes. This gives your visitors an incentive to opt in.
4. Use high-quality content for your Amazon email marketing.
All sellers know that generating leads is essential to their success. But how can you come up with emails that recipients will engage with?
Answer: content marketing. Content marketing is about creating and sharing relevant content that engages your audience. This could include blog posts, infographics, eBooks, webinars, and more.
Send emails with content on how your products can enhance their lives. You could also include infographics that provide interesting statistics about your audience. This can be an extremely effective way to generate leads and drive sales.
5. Use gated content to get more leads.
After you gave enough value to your visitors with content on your site. You can ask for something in return for more value. Visitors need to give you their email to check the gated content. It’s content that requires additional information to access.
You can offer discounts, eBooks, infographics, checklists, or free add-ons.
6. Target new subscribers with segmented promotional emails.
Segment your emails to maximize the chances of your emails being seen and acted on. You can segment your emails by creating different mailing lists for various groups.
You could create segments based on engagement, geography, purchase history, or any other data you have about your contacts. Then, you can create promotional emails specifically tailored to each group.
Your email with lead magnets could offer a discount to your subscribers on their first purchase. You could also provide more information about your products or services. Segmenting makes sure that your messages are relevant to each subscriber list.
7. Create automated email workflows for new subscribers and products.
Automated email workflows save you time and keep your Amazon email marketing organized and efficient.
When someone signs up to your list, you can automatically send them welcome emails. This can save you time and effort, so you don’t have to create and send emails manually.
There are a few different ways you can set up automated email workflows. The first is to use an email marketing service with this functionality built-in.
8. Use A/B testing to increase conversion rates.
A/B testing is a useful tactic to increase conversion rates for Amazon email marketing. By testing different versions of emails, you can see which one performs better and send that to the rest of your list.
You can test the subject line, the content, and the call to action. Make sure to test 1 thing at a time. Or you won’t know what works or not.
With a good email marketing tool, it’s easy to set up A/B tests, and it’s worth it to increase conversion rates. Find the best way to market to your audience and make more sales. You may also use translation services for each country as people often love to read or buy things in their local languages.
9. Use mobile-friendly email messages that users can access on all platforms.
If you’re using email to reach customers, use messages that are mobile-friendly aka responsive.
More people are reading their emails on their mobile devices. If your messages aren’t optimized for these devices, they may be unable to read them. Make sure to use a responsive email template. It will adjust to different screen sizes.
Keep your images small, so they load quickly on mobile phones. Also, use short, concise subject lines and copy that are easy to read on a small screen.
Capping off Email Marketing for Amazon Sellers
The most crucial step for a successful Amazon business is selecting the correct product. If you have taken all of the aforementioned steps, and possibly more, but your sales have not increased, the issue may likely be the product. You can explore new product ideas, and it could also be beneficial to do a more thorough evaluation of the niche.
With these email marketing tips for Amazon sellers, you can expand your subscriber list and increase your revenue. You can segment it so that you’re reaching the right people. You’ll also be able to automate your Amazon marketing for emails. This helps you focus on other aspects of your business.
So, if you’re ready to take your Amazon email marketing to the next level, why not use email marketing? It’s still one of the best marketing channels with the highest ROI.