If you’ve been looking for a way to make money online, you may have come across the term “Amazon Influencer.” But what does that mean, exactly? And how can you become an Amazon Influencer and start making money?
In this blog post, we will explain how to become an Amazon Influencer. We’ll cover how to sign up for the program, how to create your own Amazon storefront, and how to start making money. Let’s get started!
What is an Amazon Influencer?
An Amazon influencer is an individual who has a large following on social media, and who promotes products on Amazon in return for a commission on sales. Influencers specialize in a particular niche, so it is clear a food influencer and a fashion creator will work for different target audiences. Yet, there is one thing shared in common — they use their platforms to share product recommendations with their followers.
In recent years, Amazon has been working to increase its presence in the influencer space. Now offering programs and services for influencers.
These include tools for sponsored posts and access to exclusive data and analytics. By partnering with Amazon, influencers can tap into a powerful e-commerce platform. They can reach a wide audience of potential customers.
Pre-requisites for becoming an Amazon influencer:
- A social media following: To be an Amazon influencer, you need to have a pre-existing social media following. This can be on any platform, but the most popular ones are YouTube, Instagram, and Twitter.
- A niche audience: it’s also important to have a niche audience that resonates with your content.
- Regular engagement with your audience: This means posting content frequently, responding to comments, and more.
- Have the ability to promote: You should be able to promote your content. and products through social media, email marketing, and other channels.
- Be tech-savvy: You should be comfortable using Amazon’s tools and technologies. Understand social media platforms and be comfortable with analytics.
Check out our favorite tools to grow your Instagram following.
How to register for the Amazon Influencer Program
There are a few steps you need to go through before you’re a member of the Amazon influencer program. Let’s look into them.
1. Registration
Registering for the Amazon Influencer Program is a simple process. First, go to the Amazon Influencer page and sign up for an account. You will need to provide your name, email, password, and address.
Then Amazon will ask you for:
- information about your social media accounts (you may need to authorize access)
- profile picture
- profile header
- short bio
- Name
- and your important Links (social media or otherwise)
This whole process can be done with your existing Amazon account. This way you can have your shopping history, product reviews, lists, and other content you have created on Amazon associated with your influencer account.
Or you can create a new account and none of your existing shopping history or other content connected with your influencer account.
2. Apply to the influencer program
Next, you’ll choose which platform you want to use with the program.
Choose from Instagram, Youtube, Tiktok, or Facebook. It’s advisable to choose the one where you have the most following and/or engagement.
You’ll need to log in to your account and authenticate with Amazon. They’ll use the access to verify your followers and confirm your eligibility. For Instagram and Facebook, you’ll need to have business accounts.
3. Create your storefront
After you get selected for the Amazon influencer program, it’s time to create your storefront.
As an influencer, your Amazon storefront will be a way you promote products to your audience. On top of that, you will also be able to create recommended lists of products.
Most influencers will have a style and appearance on their social media accounts that they carry over to their Amazon store. Some chose to make it different and unique. This will depend on what you think is the best fit for your audience.
If you want to create a seamless experience for your viewers, it might be best to stick with a similar aesthetic for your social media channels and your Amazon storefront.
However, if you’re looking to stand out from the crowd, a unique and different approach could be what helps you build a successful following.
Looking for storefront inspiration? Check out our article on the best online shopping websites to get your creative juices flowing.
You’ll build and manage your own custom Amazon storefront with a recommended list of goods you’ve used and know well. This is the greatest approach to ensure that the items you suggest to your customers are real.
No matter what route you choose, promoting products through your Amazon storefront is a great way to monetize your influence.
Promote your Amazon storefront on social media platforms
After you’ve registered your storefront, it’s time to put your influencer marketing skills into gear.
As an Amazon seller, you know that promoting your storefront is essential to driving traffic and sales. One of the best ways to promote your Amazon business is by leveraging your social media presence. Here are some tips for using social media to promote your Amazon storefront:
- Include the link in bio for your Amazon storefront on all social media platforms. This will make it easy for people to find and visit your store.
- Include links to your store on your landing pages. If you have a blog or website, be sure to include a link to your Amazon store so that visitors can easily find it.
- Create content for your storefront. Use images and videos to show off your products and highlight special offers. You can also share blog posts, social media posts and videos about the products you sell.
- Review Amazon products you have used. If you’ve purchased products from Amazon, leave a review on the product page. Be sure to include a link to your storefront in the review so that other potential customers can find it, and never shy away from review responses (positive or negative) that come back on the product page.
- Reach out to other influencers. Collaborate with other influencers in your niche and promote each other’s businesses on social media. You can also run giveaways and contests together to drive
With these simple steps, you can increase the visibility of your store and attract new customers from social media.
Getting Paid
When you join the program, you’ll be given a unique URL to share with your followers. Any time someone makes a purchase through your link, you’ll earn a commission on the sale.
You can track your earnings and performance data through the Amazon Associate’s dashboard. The dashboard will provide you with data on items shipped, earnings, ordered items, clicks, and conversion rates.
The commissions vary depending on the type of product that is purchased. For example, you will earn a higher commission for electronics than you would for books.
Amazon influencer commission rates are as follows:
| Product Category | Fixed Commission Income Rates |
| Amazon Games | 20.00% |
| Luxury Beauty, Luxury Stores Beauty, Amazon Explore | 10.00% |
| Digital Music, Physical Music, Handmade, Digital Videos | 5.00% |
| Physical Books, Kitchen, Automotive | 4.50% |
| Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories | 4.00% |
| Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins | 3.00% |
| PC, PC Components, DVD & Blu-Ray | 2.50% |
| Televisions, Digital Video Games | 2.00% |
| Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1.00% |
| Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places | 0.00% |
| All Other Categories | 4.00% |
Payments are made 60 days after the end of the month in which the items were purchased. So, if someone buys an item on January 1st, you will receive your payment on March 1st.
Advantages of becoming an Amazon Influencer
As an Amazon influencer, you can enjoy many benefits.
First, you’ll be part of the world’s biggest affiliate program. This will help increase your brand awareness and boost your sales.
Secondly, you can improve your SEO by becoming an Amazon Influencer. Unlike affiliate links, which are often tagged as no-follow by Google, links included in influencer content are more likely to be seen as natural and thus not subjected to the same restrictions. This can help to increase the authority of the website, which can lead to higher rankings in search results.
Thirdly, incorporating referral marketing strategies can further amplify your brand’s reach and customer acquisition efforts. By leveraging satisfied customers to advocate for your products or services, you tap into a powerful network of trust and recommendation, ultimately driving more traffic and conversions.
Finally, being an Amazon influencer can help you build trust and confidence with your audience. When people see that you’re endorsed by a reputable company like Amazon, they’re more likely to trust your recommendations and purchase products from you.
Amazon Influencer Vs. Amazon Associates Program
The Amazon Influencer Program is a way for social media personalities to earn commissions on the products they promote. In contrast, the Amazon Associates Program is open to anyone with a website or blog.
Participants in the Associates Program can earn commissions by linking to Amazon products from their site. Both programs allow participants to earn commissions on products that are sold through Amazon.
The Influencer Program is designed for social media influencers. As such, it offers many advantages. Including access to exclusive deals, better commission rates, and promotional resources.
At the same time, the Amazon Affiliate Program is more flexible. It’s a good option for bloggers and other website owners who want to promote Amazon products.
Amazon Influencer Vs. Amazon Bounties Program
The Influencer Program is open to social media influencers with a large following, while the Bounties Program is open to any website owner.
In the Bounties Program, website owners are given banners and links to place on their site. When a website visitor clicks one of these links and signs up for an Amazon service, the website owner earns a bounty.
In the Influencer Program, influencers are given a unique link to share with their followers. When a follower clicks the link and signs up for an Amazon service, the influencer earns a commission.
Both programs give participants the opportunity to earn commissions by promoting Amazon services. The Influencer Program requires participants to have a strong social media presence. While the Bounties Program is open to any website owner.
It’s your time to shine as an Amazon Influencer
Now that you know how to become an Amazon Influencer and make money, it’s time to get started.
The process is simple and can be a great way to supplement your income or even turn it into a full-time job. Just remember to focus on quality content and providing value for your followers.
