The average email user is exposed to hundreds of emails every week. No wonder they don’t open every one of them. Today’s savvy customer is selective about opening emails and are good at sensing when an email is just trying to sell to them.
An email subject line is like a newspaper headline. Readers scan headlines and subject lines to evaluate if the email is worth reading. So how can you create subject lines that will capture readers’ attention? Take a look at these 10 types best subject lines and start implementing them in your email marketing campaigns to get your emails opened.
1. List Subject Lines
Readers enjoy lists because they quickly provide facts in an organized fashion.
“10 Best Subject Lines to Get Your Emails Opened”
“7 Ways to Grow Your Business with Email Marketing”
2. Reason Why Subject Lines
This type of subject line introduces reasons why a user should take action. Reason why subject lines can be used in combination with the list subject line.
“5 Reasons Why You Should Visit Alaska This Summer”
3. Personalized Subject Lines
Including the users’ names in subject lines is a surefire way to catch their attention:
“John Smith, Here are 5 Ways You can Make a Difference”
4. Benefit Subject Lines
Advertising and marketing copy should always emphasize the benefits of what you have to offer, and answer the question, “What’s in it for the customer?”
“Save up to 50% with these Summer Discounts!”
5. Fascination Subject Lines
Fascination subject lines should pique user’s curiosity with words like “discover,” “amazing” or “secrets.”
“Discover 5 Amazing Facts About Italy”
6. Question Subject Lines
Questions cause readers to pause and respond, and they create curiosity that will drive readers to open your email.
“What Do You Need for Your Next Home Improvement Project?”
7. News Subject Lines
If your email introduces a new offer or product, trying using a subject line that’s similar to a news headline.
“Introducing New Entrees and Appetizers at Madison’s Tavern”
8. Testimonial Subject Lines
Testimonials add credibility and validation to your emails and subject lines.
“Learn Why More Athletes Prefer Our Brand Over any Other”
9. How To Subject Lines
A how to subject line is a great way to introduce an awesome benefit to your reader. Simply combine “how to” with any of the great benefits you have to offer.
“How to Turn any Night into a Romantic Evening with Your Sweetheart”
Any email marketer can do with some inspiration like this! Don’t forget to align your subject line with the email teaser / snippet and the rest of the email design and content.