Video marketing is very popular today. No wonder, content marketing is booming and one of the most consumed content formats are videos. According to Oberlo, 73% of consumers have claimed that watching videos on products and services has influenced them to make a purchase. Video marketing is popular for a reason, it’s effective!
Don’t expect to reach millions only by creating good video content. You need to find the right channels to share your video. SEO is a great channel to match with videos. Video search engine optimization is to make video content indexed and rank on the search engines. Without SEO, your prospects won’t find your videos.
Things to Consider for Video Marketing & SEO
You need to consider some important points before you plan and implement a video seo strategy for your business:
Audience and business goals
Understand your company goals and make sure you know your audience well. You are creating a video for your prospects. Also to reach certain business goals. So, create videos that addresses customer pain points and develop themes to solve customer issues.
Decide on the Type of Video
You can choose from educational or instructional videos or product-related videos. Other formats, like behind-the-scenes, Q&A videos, or customer reviews, are also popular.
Create a Script or a Storyboard
Shooting videos isn’t easy as it can first seem. Having a script of what you’ll say or a storyboard about what how different scenes follow each other will help you a lot when recording. There’s nothing worse than realizing you’ll need to reshoot a scene when you’re already editing.
See If You Have the Right Tools to Record and Edit Videos
Starting out, a modern phone with a good camera that can record videos in 4K or at least 1080p and a tripod is enough. Create a couple of test shots and see if your happy with the audio and video quality. If you aren’t happy with the video quality you can try improving the lighting. Check for any unwanted noises in the place where you’ll record your video. You wouldn’t want unwanted distractions or noise in the background.
Once, you recorded your shots a video editor will help you put it all together.
Tips to Edit Your Videos
- Proper color correction and color grading will improve how your footage looks. If you don’t have a proper editing monitor make sure to check the video on more screens. Phones, laptops, bigger computer screens, TVs.
- Use many cuts. You can split your video into multiple clips and apply editing techniques like jump cuts to stitch them all together.
- Trim unwanted portions, like verbal nods, blurry shots, poor background images, etc.
- Add appropriate graphics and animations.
Post Your Business Videos on Omnichannel Platforms
Publish your video content wisely across digital channels. Your official YouTube channel should definitely have all your business videos on it. Embed videos on your website, emails, and social media apps like Instagram, Facebook, Twitter, and Snapchat. For some social channels, short teaser of the full video with links to the Youtube video will work best.
Related: Best Instagram Scheduling Tools
Follow SEO Guidelines
Make sure your to add relevant keywords to the title, description, subtitles, and (hash)tags of your video posts. Avoid stuffing keywords, especially in the title and description.
Benefits of Creating Videos to Improve SEO
A video marketing strategy has several benefits and impacts your search engine optimization.
Improve User Experience
Time-on-page is a metric Google uses to rank pages on search results. And visitors will stay on your pages longer if your videos are engaging. This sends a positive signal to search engines and helps your content rank higher. Videos are captivating and it’s better to create bond with your audience than text.
Increase Conversions and ROI
The goal of SEO in video marketing is to increase ROI and conversions. Videos attract leads and persuade them to buy your product. Displaying videos on your website or using rich snippets can increase video conversions.
Research by SearchEngineWatch shows that 73% of customers find product videos helpful and give them the confidence they need to buy.
Steps to Optimize Your Videos For SEO
Here are the step to optimize your videos for SEO:
Step 1 – The Editing Process is Critical
Use a professional tool to edit your videos. Add relevant text more so viewers can identify your brand. You also need to connect your videos to your brand by using associated colors, fonts, and logos. Make sure you don’t overdo this, that’ll make your video too salesy.
Step 2 – Add Metadata
Optimize your videos with relevant video titles and meta descriptions. This helps search engines recongize what you video is about and will make your videos rank higher. Titles, descriptions, subtitles, and hashtags are very important for SEO as they help search engine crawlers better understand what your content is about.
Step 3 – Promote Your Video
Sharing your videos with followers on social media and sending emails to subscribers are a great way to promote your videos. Add your video to your Instagram bio. With Instagram bio link tools, you can add more than 1 link. If people start liking, commenting, and sharing your videos will send social signals. Search engines consider these social signals. This will improve your rankings on YouTube and Google.
Step 4 – Choose the Right Video Length
You must create a compelling intro and outro to your videos. If the audience doesn’t find your video interesting in the first 5-10 seconds, they won’t watch it. It’s good practice to add short clips from your whole video in the first seconds.
Social media platforms have pre-defined video lengths that vary. Instagram stories are now 60 seconds, for example. You can use Instagram presets to give your videos a consistent aesthetic. So, you need to consider this when you cut teasers for these socials.
Related: Best IG Tools to Grow your Followers
Step 5 – Transcribe the Video
Transcripts make your videos more accessible to visually impaired viewers. Plus, these give your viewers context to understand your content better and help your page rank higher.
Step 6 – Use Relevant Keywords
Keyword research is critical for creating video content optimized for SEO. You’ll have to know what your audience searches for. Get a list of keywords relevant to your business create cluster for keywords that go well together and cover those in your video content. Add these to your titles and descriptions. You can enter any keyword in an SEO tool and get suggestions for similar and related words.
Step 7 – Add Subtitles
Subtitles encourage video engagement and enhance watch time. Not everyone wants to watch your videos with the sound on. Your video content should be optimized for audiences that aren’t native speakers of a language.
Step 8 – Create Awesome Thumbnails
Titles and thumbnails are the first thing your viewers see. Make sure they are attractive and clickable. Check what kind if thumbnails and titles well-performing YouTube channels in your niche use. And create similar ones that match your brand.
Step 9 – Use Effective CTAs Throughout Your Video
Apply the right CTA in your videos based on audience preferences. Phrases and taglines such as “download now” and “subscribe today” are widely used and work well.
Step 10 – Don’t Forget to Test
A/B testing is critical to compare and determine which format works best for your business. Learn which keywords, images, and videos work best, as it will help you make informed decisions about your next videos.
You must focus on metrics like the views, the number of subscribers, watch time, likes, shares, and comments.
Capping off SEO Video Marketing
Video content optimized for search engines helps businesses get higher conversions and ROI. You need to get creative and follow the steps and techniques above.