Webinars have exploded in the last couple of years. Attendance almost quadrupled. Webinars produce the best results among video formats for B2B content marketers. They are a crucial connection point for brands and customers.
To get signups and attendees, you’ll need an amazing webinar landing page. Learn what to do (and what not to do) with your webinar landing pages from the examples below.
1. Leadpages
This Leadpages webinar landing page for conversion optimization coaching is packed with potential. This webinar page is bright and colorful, ideal for grabbing attention.
What they did well:
- Plenty of white space: Leadpage’s landing page design looks great. The landing page builder doesn’t overwhelm the visitor with content.
- Compelling offer: Leadpages promises its “best advice” every week.
- Straightforward: All the information you need is easy to find. You see the time (in two different zones), the date, and what you’ll learn.
- Engaging CTA: The “Save my spot” CTA button uses actionable, engaging language.
- Extra details: Users can scroll to find extra, bullet-point details.
What to A/B test:
- Form placement: Putting the form on the page instead of the popup that appears after clicking. This reduces friction which can increase signups.
- Coach information: Information about the coach is at the bottom of the page.
Related: Powerful Opt-In Incentives to Gain Email Subscribers
2. CXL
Sophisticated and professional appearance, the CXL webinar page looks great. Consistent use of brand colors throughout grabs the reader’s attention.
What they did well:
- Valuable information: The body copy offers everything leads need to sign up.
- Clear webinar CTA: Easy-to-see buttons in contrasting colors. Even at a squint, these CTAs are easy to see.
- Engaging questions: CXL uses questions to grab the audience’s attention.
- Bullet points: Bullet points highlight potential pain points for the audience.
What to A/B test:
- Lots of content: Too much content can be overwhelming on a landing page.
- Linking out: Linking away from webinar landing pages reduces the chances of conversions.
3. Elementor
With bright colors to capture attention, a straightforward design, and a short copy, Elementor’s webinar page is very minimalist. It has essential information only. This webinar registration page even has a smiling face for human appeal.
What they did well:
- Quick, concise content: Elementor gets all the information students need across fast.
- Great headline: The headline promises a quick and effective way to get “your” questions answered.
- Calendar integration: Users can click a single button to add the event to their calendar.
What to A/B test:
- Calendar buttons: Testing the performance of calendar buttons against a regular CTA button may be a good idea.
- Lacking information: There’s no information about the webinar host. This could leave attendees wondering if they can trust his advice.
4. Segment
Twilio offers a great example of a simple, high-converting webinar landing page. The webinar topic is introduced instantly. With a simple and quick signup form, users can engage immediately.
What they did well:
- Short, simple design: The webinar page and short form don’t overwhelm visitors. Twilio hasn’t added too much information to the page.
- Timing: Twilio knows teams have limited time. To appeal to its target audience, the company tells them how long the webinar is. You can also see it’s available on-demand.
- Key takeaways: You see exactly what you’re going to get from the session. Bullet point information is easy to read fast.
What to A/B test:
- Photo placement: Human images can encourage visitors to subscribe. Placing the pictures of webinar speakers at the top of the page may increase conversions.
- Form fields: Though Twilio’s form is short it asks for a lot of information. Attendees may not want to share their phone numbers.
5. LearnWorlds
LearnWorld’s fun and laidback aesthetic is great for this landing page. The form is at the top of the page, so users can sign up immediately.
What they did well:
- Professional template: The page looks fresh and professional. There’s plenty of white space and clear sections.
- Simple sign-up form: LearnWorlds only asks for your name and email to register.
- Engaging CTA: The CTA buttons are easy to see. They also let you know you can get started for free.
- Social proof: Multiple award badges at the bottom of the page show credibility. There are also a number of star ratings too.
What to A/B test:
- Font and background colors: LearnWorlds uses a vibrant background color which makes the copy harder to read. Especially the grey. I’d increase the contrast.
- Navigation: The page has the full header and footer of the site with many links. Also, there’s a section with links to related webinars. Too many links can decrease conversions.
6. SEMRush
SEMRush’s webinar page immediately introduces its webinar hosts at the top of the page. Along with a compelling headline, this shows leads exactly what they’re going to get.
What they did well:
- Host pictures: Pictures of the hosts at the top of the page make the visitors feel trust.
- Compelling headline: The headline tells you exactly what you’re going to learn.
- Questions in the copy: Questions in the copy help to engage the audience and keep them reading.
- Short form: SEMRush only asks for a few details for webinar registration. Presenting the first and last name fields next to each other increases conversions. Because it makes it seem like the form is shorter.
What to A/B test:
- Image size: The pictures of the presenters are quite small.
- Buttons: The play button at the top is a nice touch, but it isn’t widely used. Including a regular with “Watch Now” in 1-2 places on the page may increase conversions.
- Navigation: Removing header and footer links can increase conversions.
7. Canva
Simple and direct, Canva introduces it’s webinar with a compelling page. You get two options for webinar registration to suit a global audience too.
What they did well:
- Great headline: The headline is value-driven and emotive. The term “irresistible” captures attention. Plus, the names “Canva” and “Linktree” offer credibility.
- Multiple options: You can choose where to register for the webinar. APAC or EMEA/AMER options appeal to a wider audience.
- Great photos: The photos give the webinar page human appeal.
- Plenty of information: Leads can see exactly what to expect from the webinar.
What to A/B test:
- Lots of copy: The webinar registration page is quite long. There’s a lot of content to get through, which can be a problem for readers.
- Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.
8. Litmus
The Litmus landing page’s color scheme is attractive and professional. Great for lead generation, this landing page is short and to the point.
What they did well:
- Engaging tone of voice: The writing is emotive. Capital letters and playful language grab the audience’s attention.
- Short and sweet: There isn’t too much content on one page but enough to convey the value.
- Presenter introduction: You can learn about the hosts before the webinar.
- Social sharing buttons: Social sharing buttons encourage word-of-mouth marketing.
What to A/B test:
- Responsiveness: The CTA block with the button moves to the bottom of the page on mobile screens. This reduces mobile signups.
- Limited visuals: This landing page is a little dry visually but they make up for it with the juicy copy.
- Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.
9. Slack
Slack’s landing page is engaging and simple. With engaging visuals and copy, it immediately grabs attention.
What they did well:
- Straight to the point: The header shares the value of the webinar straight away. You can also see how long the webinar is.
- Immediate CTA: An above-the-fold CTA encourages people to take action.
- Things you’ll learn: Key takeaways are listed in bullet points to engage leads
- Featured speakers: Slack lists featured speakers with pictures.
What to A/B test:
- Photos too far down the page: The only photos are at the bottom of the page. A lack of human images can make webinar landing pages less engaging.
- Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.
10. Intercom
This fresh and clean landing page from Intercom looks great. The event details are easy to see, and the webinar registration form sits at the top of the page.
What they did well:
- Attractive visuals: The form and landing page look great. Everything is clear and easy to read, with lots of white space.
- Key takeaways: Intercom shows everything you can expect to take away from the webinar in a bullet-point format.
What to A/B test:
- The headline: The headline doesn’t highlight the value of the webinar.
- Removing header and footer links: Removing the navigation links from the top and bottom of the page reduces leaks and increases conversions.
11. UiPath
With speakers highlighted, UiPath creates a people-focused webinar landing page. The use of photos is a great way to increase trust and get more signups.
What they do well:
- Webinar title: The webinar title is unique and engaging. It helps to capture the audience’s attention immediately.
- Landing page copy: Easy-to-read content demonstrates the value of the webinar fast.
- Lots of photos: Photos of live webinar speakers build credibility.
- Event details are easy to see: Great for potential attendees to plan their schedule.
What to A/B test:
- Long registration form: There are a lot of fields on the form. The registration form asks for more information than most people are comfortable giving.
12. DocuSign
DocuSign’s high-converting webinar landing page gets straight to the point. The title tells you what the webinar is about and when it is, so you can sign-up fast.
What they do well:
- Simple design: A simple and professional design is great for a landing page. The DocuSign page doesn’t overwhelm the reader.
- Clear call-to-action: The CTA button passes the squint test. It stands out from the rest of the page with enough contrast from the background.
- Countdown: The countdown builds excitement for the event. It also helps to generate “fear of missing out”.
What to A/B test:
- Visuals: The landing page is a little bland. Even the photos at the bottom of the page are in black and white.
- Signup form: The form is on a separate page. It also requests a lot of information, which may scare some attendees off. Both of these increase friction and decrease conversions.
13. ThoughtSpot
Simple and effective, this ThoughtSpot webinar landing page has very little copy. The bullet points tell you what to expect with minimal clutter.
What they do well:
- Straight to the point: There isn’t a lot of copy to overwhelm the reader.
- Bullet points: The valuable takeaways from the webinar are organized well. You can see what you get out of the experience fast.
- Photos: Photos of the webinar host give the event more credibility.
- Name dropping: ThoughtSpot uses lots of well-known names to improve its credibility.
What to A/B test:
- Imagery: The photos of the hosts are quite small. It might help to increase their size and saturation.
- Long form: The sign-up form has a lot of information required. ThoughtSpot could benefit from asking for less information or using a multi-step form.
14. HubSpot
The Hubspot “Social Media Trends” webinar landing page is fantastic. It invites you to save your seat immediately with an above-the-fold CTA.
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What they do well:
- Compelling CTA: The engaging CTA at the top of the page immediately grabs attention. “Save your seat” is much better than “Register now”.
- Evidence: Hubspot tells us they interviewed industry pros. This immediately adds credibility to the information they’ll share.
- Special guests: Dropping the names of special guests gets attendees excited. Linking those special guests to important businesses is even better.
- Host profiles: Links to the profiles of speakers makes them look more credible.
Things to A/B test:
- Lengthy form: There are 7 form fields to fill out in total. This is likely to be too many for a lot of businesses.
Tips for Creating a Webinar Landing Page
There’s no one-size-fits-all strategy for building your high-converting webinar landing page. Landing page builders with AB testing features is a great start. Experimenting with different headlines, copy, images, and buttons helps to increase your conversions over time. But, you can take some initial, crucial steps to improve your chances of success.
Define your target audience
Ask yourself who you want to attract. What kind of age range are you looking at? What kind of pain points are you trying to solve? Do you need your attendees to live in a specific location? Once you know the answers to these questions, you can create a more targeted page. Think about the values your target audience has and focus on these with your landing page.
Optimize the header
Optimizing your headlines is crucial. Although around 80% of people read your headline, only 20% continue to read the rest. This means your headline needs to be engaging. There are various ways to improve your headlines. Try:
- Including numbers to immediately grab attention
- Highlighting the problem you’re going to solve
- Make your headline a question
Write engaging copy
Don’t oversell the webinar. Focus on what kind of values you can really give. A good way to get value across as quickly and conveniently as possible is with bullet points. This helps to keep your landing page concise.
It’s also helpful to include social proof. Badges from professional industry groups are great. Glowing testimonials from customers too.
Use visuals
A picture is worth 1000 words. Images look great on a landing page and break up blocks of text. They’re also important for making a human connection. Showing photos of your hosts will make them look more credible too.
Outside of photos, consider using videos. Snippets of your earlier webinar can give people a taste of what to expect. Learn how to add YouTube videos to your website or landing pages.
Get the CTA right
A strong call to action is a must for a high-converting webinar landing page. Your CTA should convince customers to sign up. Start with an eye-catching button. Use the squint test to ensure people can see the button anywhere on your page.
You can A/B test your CTA’s position to see where it gets the most conversions. It’s also worth exploring different text options. Rather than just using “Sign up,” try “Save my place!”. Actionable language is great for conversions.
Create your Webinar Landing Page
A great webinar can do wonders for your business. Webinars demonstrate your thought leadership, engage customers, and grow your email list. They’re also excellent for collecting lead information. With a webinar landing page, you can increase attendance to your webinar. Plus, you get a chance to set yourself apart from the competition.
Use the examples above and our handy tips to start building your own webinar landing page. Or check out our website development process article if you want to build a site.
